Maximizing the Artist Brand     

July 02,2008         

Things Worth Knowing

Nashville Changing Face of the Music Industry
Starbucks dumping CDs
Lessons from the Mosh Pit
Best Buy expecting strong holiday season
KISS manager confirms new member rumors
EMI's New Boss Sees Cracks in Music World
Music a key element in WWE brand profile


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Welcome to Launch Pad

Wishing everyone an amazing and relaxing 4th of July Holiday. This last couple weeks have been incredibly busy here...I am proud to announce that Motley Crue had their strongest week one debut, at least since Soundscan has kept track. A #4 chart debut w/ 98.8K. Congratulations to Eleven-Seven and of course to the band, we are proud to be a part of the success.

Please welcome to the Rocket Science staff Dave Altarescu who will be heading up our in-house on-line marketing department effective immediately.

Some great industry news outlined for you below.



Nashville Changing Face of the Music Industry

Swift
This is my winner for best article of the month...In the Nashville Tennessean, over the course of four weeks, this series of articles has addressed various aspects of the changing business model. If you read one piece on this newsletter read this one.

By all standards, 18-year-old country star Taylor Swift has made it in the music industry. She's topped the country, pop and digital charts. Her debut album has sold more than 3 million copies. And she has won several major music awards.

But to the nearly 20,000 mostly unseen people working in Nashville's music industry, Swift represents far more than the latest young artist to hit it big on the country music scene. She illustrates the industry's new benchmarks of success in an era dominated by digital music, an explosion of new media platforms and a decline in album sales, in a business that has seen a third of its $14.6 billion retail market evaporate since 2000.

Call it the music industry's new normal. Life has changed - and is changing - for just about everyone on Music Row, from the songwriters and musicians to the publishers and record labels that make up the heart and soul of this city's most famous product.



Starbucks dumping CDs

Starbucks Music Program
This has been rumored for quite some time. The news yesterday was dominated with the Sbux store closings and employee reductions, so in this context, perhaps the loss of focus on music isn't a huge surprise. Anecdotally, its my understanding that the shrinkage with music was astronomical...that coupled with the lack of focus instore, this decision probably makes sense.

Starbucks, which has been scaling back its once- grand ambitions to turn itself into an entertainment hub, is about to shrink its plans yet again. We hear that by September, the chain will have dumped almost all of its in-store music retail offerings.

That means no more "spinner" racks offering multiple CD choices to latte-buyers. And that also means no more gift cards and promotional giveaways for Apples iTunes (AAPL).* Instead, we're told, the coffee chain will offer just four CD "slots" per store. But it will also continue to offer free Wi-fi access to Apple's online music store and may continue to try to sell entertainment online.



Lessons from the Mosh Pit

mosh
Man, I could not agree with this analysis any more...I am going to get on my soapbox here and make the point that every management company is a 360 deal...makes all the sense in the world to maintain all revenue streams in-house to the greatest extent possible.

I generally don't pay much attention to rock music, but I'm fascinated with changes in business models. Which is why a news item late last week about Live Nation caught my eye.

Live Nation's goal has been to dominate the live music business. By gaining control of the largest network of music venues in the country and involving itself in as many aspects of the music business as possible, the concert promoter is crafting a strategy to create efficiencies and synergies that would generate higher profits and allow it to attract the best talent.



Best Buy expecting strong holiday season

Best Buy Logo
Some forwarded looking projections that should cheer you up in an era of $5.00 Gasoline.

Consumer electronics retailer Best Buy Co (BBY.N: Quote, Profile, Research, Stock Buzz) is expecting stronger consumer demand for the holiday season and will likely offer targeted promotional events for loyal customers.

"For our business, we're planning it to be up -- that's what our guidance is," Michael Vitelli, executive vice president for customer operating groups at Best Buy, told the Reuters Consumer and Retail Summit.

Vitelli said Best Buy was tracking the sale of product lines and brands to determine the right inventory to have in place this holiday season as higher gasoline and fuel prices eat into consumers' discretionary spending.

He said video games and the Blu-ray high-definition DVD format would be "clear winners" this holiday selling season.



KISS manager confirms new member rumors

KISS
C'mon, you can't make this stuff up! I love KISS and they are probably the reason I am in the music business...I love how Gene has figured out a way to keep making money touring the band when he's dead!

The manager of rock band KISS has confirmed the group are in talks to launch a TV talent show to find replacements for frontman Paul Stanley and guitarist Gene Simmons - when the duo eventually retire.

It has long been rumored that founding members Stanley and Simmons hope to keep the band running when they decide to quit - but both men have been evasive when asked about whether any new members have been signed up and if the takeover will happen after their current world tour.



EMI's New Boss Sees Cracks in Music World

emi logo
I am a huge fan and believer in what's going on over here...at the very least, they are the most proactive...

One evening last autumn a group of about 10 artist managers, including representatives for the pop stars Kylie Minogue and Robbie Williams as well as an executive who oversees the Beatles catalog, clustered around a table in an executive dining room at the London headquarters of EMI. The purpose was to size up the new boss, Guy Hands, and discuss the future of the record business.

Mr. Hands, the private equity financier who had made a fortune sprucing up pubs in England and gas stations on the German autobahn, told the gathering that Rupert Murdoch had privately scoffed at his acquisition of EMI by saying, "MySpace is going to be the future of music, not record labels."



Music a key element in WWE brand profile

WWE

It broadcasts television shows in 130 countries and in 20 languages. It averages a weekly global audience of 47 million viewers. It aired tongue-in-cheek videotaped messages from Hillary Clinton, John McCain and Barack Obama during an April broadcast. It is a pop culture phenomenon.

And yet there's something missing that World Wrestling Entertainment still yearns for: the respect of the recording industry.

"One of my frustrations is getting the word out about just how much music is used in our product," WWE music director Jim Johnston said. "The labels will stumble over themselves to get on MTV, but no one's watching MTV."

The WWE is continuing to develop relationships with record labels and publishers to find songs to feature in the dozen-plus pay-per-view events it produces each year. Next in line for the WWE treatment: hard rock band Shinedown, whose single "Devour" from its forthcoming Atlantic Records album, "The Sound of Madness," will be featured during the WWE "Night of Champions" June 29 pay-per-view event.



OUT NOW!


Motley Crue

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Coming Soon!

Jason Falkner 7/15

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Ace Young 7/15

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Jon Peter Lewis 7/22

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Dr. Dog 7/22

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Black Light Burns Live CD/DVD 8/05

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Trapt 8/05

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Taproot 9/16

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Everlast 9/23

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Pop Evil 8/12

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Jackson Browne Sept '08

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More 2008 Releases:

Carla Bruni

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Eagles of Death Metal

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The Crystal Method

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James "Munky" Shaffer

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Touring...

Motley Crue
Crue Fest 08!

Filter
On The Road

Dolly Parton
Touring NOW

Heart
with Cheap Trick & Journey!!




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