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Launch Pad!! |
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Posted |
January 26th, 2010 |
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Billboard
Bulletin
Starring Ken
Gullic! (Pg.
3) |
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View Billboard Article |
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But Ken Gullic, GM of
U.S. indie Rocket Science,
bemoaned the “absence of
mystique” in an age of social
networking.
“I don’t know
if Led Zeppelin would have
survived in this climate,” he
said. “Or if John Lennon would
have tweeted constantly. But now
artists are expected to vomit up
every thought.”
One major
label executive who did get a
look in was Edgar Berger, CEO of
Sony Music G/S/A
(Germany/Switzerland/Austria).
In a discussion with German
concert promoter Marek
Lieberberg, founder/CEO of Marek
Lieberberg Konzertagentur,
Berger said major labels had to
face up to financial realities.
“We have to modify our business
models,” he said.
“We
now exploit the secondary rights
of our artists more strongly and
only sign up newcomers these
days on contracts that include
those ancillary rights.”
But Lieberberg warned the labels
against entering the live
business, saying they risking
losing money while learning the
ropes because of live
entertainment’s low margins.
“We should agree on fair
co-operations with the record
industry and together build up
new acts,” said Lieberberg.
“Unfortunately a lot of record
companies lost money by paying
too high advances and therefore
lost the ability to search and
discover new talent.“
Nonetheless, Berger said Sony
Music Germany invests millions
of Euros annually in breaking
new acts.
“That is
important, because the core aim
of all business models is
seeking out and nurturing new,
young talent,” he said. “The
idea that the majors' job is
going to be taken over by the
Internet is a myth. Stars and
idols are not born on the
Internet. The Internet has no
department that listens to
thousands of band demos and
profiles and picks out the most
exciting one. It has always been
and always will be the job of
real people in record
companies.”
MIDEM
concludes Wednesday (Jan. 27).
—Mark Sutherland and Wolfgang
Spahr, BILLBOARD |
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